Advertising will be a major contributor to our revenue. "Facebook has been able to build a very large advertising business on a social network. President Martin Lau argues ad monetization and low mobile gaming payment rates and leave plenty of room for future growth.G&A spend rose 44% to RMB4B, while sales/marketing rose just 1% to RMB2.1B."Other" revenue sources rose over 3x to RMB768M. Online ad revenue rose 75% to RMB2.6B (video ads provided a lift), while e-commerce revenue fell 87% to RMB446M thanks to the JD.com partnership. Social networking revenue rose 50% to RMB5.2B, aided by in-game purchases and subscription revenue growth.Going forward, Tencent aims to "diversify and capitalize on our strong title pipeline for PC and mobile games to penetrate into new genres." Tencent continues towering over China's gaming industry: Online game revenue rose 41% Y/Y to RMB12B, fueled by mobile WeChat/QQ gaming growth.The QQ messaging/gaming platform had 815M MAUs, up 1% Y/Y but down by 5M Q/Q 576M QQ users are now on "smart devices." The Qzone social networking platform saw MAUs rise 4% Q/Q and 5% Y/Y to 654M (540M on smart devices). Profit for the year was RMB23,888 (USD3,904 mln), an increase of 53 YoY. WhatsApp (700M+ MAUs) and Facebook Messenger (just reached 700M) are the only mobile messaging platforms with larger bases. Tencents total revenues in 2014 were USD12,899 million, an increase of 31 YoY. WeChat monthly active users (MAUs) rose 7% Q/Q and 41% Y//Y to 500M.Free cash flow rose 72% to RMB9.18B ($1.47B). Early last month we mentioned that WeChat, the China-made messaging app, had 40 million users outside of the country. Net income attributable to equity holders rose 51% to RMB6.72B, beating a consensus of RMB6.26B. Tencent ( OTCPK:TCEHY) had Q4 revenue of RMB20.98B ($3.43B), +24% Y/Y (slightly slower than Q3's 28% growth) and beating a consensus of RMB20.5B.When it comes to brands, Mini Programs set up by fast food chains like McDonald’s and KFC topped the chart with over 20 million monthly active users. The most popular types of WeChat Mini Programs belong to mobile shopping and daily services, both in terms of usage time share and monthly active userbase. That 50 million figure is from a registered total WeChat. There are many ways to access these additional services, mostly via the drop-down menu on the WeChat homepage, Official Account menu, or links embedded in articles. Today Tencent (HKG:0700) tells us that this global overseas number has now risen to 50 million registered users beyond China’s borders. WeChat Mini Programs not only reduce technical resources and time needed for app development, but also supports extra digital functions, particularly favored by retailers and restaurants. Small businesses are benefited as well, as it is relatively simple and cheap to develop a mini program. For bike-sharing and ride-hailing platform Hello Chuxing, 69.8 of users used its service through the. They are similarly effective as the mini programs on WeChat. Alipay, which had 647 million MAUs in April, also hosts mini programs. Such features are accessible everywhere, requiring no downloads nor additional phone memory. WeChat now hosts 2.3 million mini programs, according to QuestMobile. WeChat Mini Programs provide advanced features, such as e-commerce, task management, coupons, and more, without WeChat users needing to leave the app. What is unique about WeChat Mini Programs? WeChat Mini Programs, launched in 2017 as an ecosystem of cloud-based mini-applications built within the WeChat platform, achieved 450 million daily active users in 2021. Tencent says WeChat mini programs grew to 450M DAUs in 2021, up 12. Tencent's WeChat, an instant messaging app combined with various daily life services, has become increasingly important in China.
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